Prepare a list of all the transport operators – air, rail, sea – who are currently competing for business travellers and leisure travellers on the London–Paris route. You should then undertake the following tasks:

(a) Describe the product each one offers and identify the key differences between them.

(b) Examine the prices they are charging, including the discounts that are on offer.

(c) Evaluate their brochures and advertisements in terms of their likely effectiveness.

Finally, you should attempt to decide which of the organisations appear to have a competitive edge and explain the reasons behind your choice.

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