Select a tourist destination with which you are familiar and which you are able to visit.

You should investigate its current marketing situation and identify its strengths and weaknesses, together with its opportunities and threats.

You should then produce a five-year marketing strategy for the destination on behalf of the local municipality or relevant government body.

Finally, you should focus on how the strategy will be implemented, including the following issues:

 budgets and where the money will come from;

 who will be responsible for implementing the strategy;

 partnerships with public-sector organisations;

 timescales.