You have been engaged as a consultant by an entrepreneur, who wishes to develop a new restaurant in your local area. Your brief is as follows:

 to devise an overall concept or theme for the restaurant;

 to identify the target market or markets for the restaurant;

 to suggest an appropriate location for the restaurant;

 to advise the entrepreneur on how the proposed restaurant might differentiate itself from other restaurants in the area.

Your results should be presented in report form, supported by a verbal presentation.