You have been engaged as a consultant for a European-based organisation which wishes to develop a major new resort complex in Europe.

Your brief is as follows:

(i) to identify the optimum location in Europe for such a new resort complex and provide a rationale for your choice of location;

(ii) to develop an overall concept for the complex;

(iii) to create a two-dimensional plan of the proposed complex;

(iv) to suggest who would be the main target market or markets for the new complex.

Your report should be presented to your client in the form of both a verbal presentation and a written report.