You have been engaged as a consultant to undertake either of the following tasks:

(i) to encourage more people to take exercise by walking, riding and bicycling in a rural area of your choice, on behalf of a public-sector body, charged with promoting healthier lifestyles;

(ii) to increase the income of a professional football club of your choice, which owns its own stadium.

For your chosen project you should

 identify target markets;

 develop appropriate new products to meet the needs of these markets and indicate how these products could be priced to make them attractive to these markets;

 outline the main distribution channels for these products;

 produce a promotional plan, indicating what promotional techniques would be utilised to persuade target markets to purchase these products;

 highlight key implementation issues, including funding.