You should choose a leisure organisation. For the organisation selected you should: (i) ascertain the organisations current

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You should choose a leisure organisation. For the organisation selected you should:

(i) ascertain the organisation’s current marketing objectives;

(ii) taking the organisation’s current marketing situation into account develop a one-year marketing plan for the organisation, based on the model set out within Figure 12.2.

You should arrange to present your marketing plan to the organisation and its managers, asking them to comment on its strengths and weaknesses.

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