Your group has been retained as consultants by a destination-marketing agency. The brief you have been given is twofold, namely:

(i) to discover the perceptions of their destination which are held by people who live in your local area;

(ii) to identify which of these people have never been to their destination and to ascertain what the destination could do to persuade these people to visit.

You should choose a destination that is reasonably well known to people in your local area.

There are four stages to the project as follows:

(i) Deciding how you will go about handling this brief and deciding what survey or surveys you need to conduct;

(ii) Designing questionnaires for your survey or surveys;

(iii) Carrying out the survey with an appropriate sample of the population in your local area;

(iv) Presenting the results to your client through a presentation and a report.