1. Choose an industry and a B2B vertical market maker that interests you. Investigate the site and...

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1. Choose an industry and a B2B vertical market maker that interests you. Investigate the site and prepare a report that describes the size of the industry served, the type of Net marketplace provided, the benefits promised by the site for both suppliers and purchasers, and the history of the company. You might also investigate the bias (buyer versus seller), ownership (suppliers, buyers, independents), pricing mechanism(s), scope and focus, and access (public versus private) of the Net marketplace.

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E-commerce 2018

ISBN: 9780134839516

14th Edition

Authors: Kenneth Laudon

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