1. Do you think Zynga would be a good advertising platform? What kinds of companies would be...
Question:
1. Do you think Zynga would be a good advertising platform? What kinds of companies would be interested in reaching this audience, and how should the ads be presented to users?
2. How could firms use the Zynga platform to develop and sell branded virtual goods? Assume you were a manufacturer of sporting goods and wanted to use Zynga as a marketing platform. What concerns would you have about the Zynga platform? How would you use its social character to extend the reach of your campaign?
3. How would you judge the competitive situation facing Zynga?
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1 On the face of it any online game company that attracts millions of users has the potential to be ...View the full answer
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Aysha Ali
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Related Book For 
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ISBN: 978-0133544985
1st edition
Authors: Kenneth C. Laudon, Carol Guercio Traver
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