1. Select an e-commerce company. Visit its website or mobile app and describe its business model based...

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1. Select an e-commerce company. Visit its website or mobile app and describe its business model based on the information you find there. Identify its customer value proposition, its revenue model, the marketspace it operates in, who its main competitors are, any comparative advantages you believe the company possesses, and what its market strategy appears to be. Also try to locate information about the company’s management team and organizational structure. (Check for a page labeled “the Company,” “About Us,” or something similar.)

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E-commerce 2018

ISBN: 9780134839516

14th Edition

Authors: Kenneth Laudon

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