1. We hope to build an omni-channel web presence where consumers can buy our products online or...

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1. We hope to build an omni-channel web presence where consumers can buy our products online or in physical stores, which will also have in-store kiosks where customers can also explore and order products. What challenges do you think you will face when introducing products to an omni-channel store?

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E-commerce 2018

ISBN: 9780134839516

14th Edition

Authors: Kenneth Laudon

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