2. Visit your Facebook profile page and examine the ads shown in the right margin. What is...

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2. Visit your Facebook profile page and examine the ads shown in the right margin. What is being advertised and how do you believe it is relevant to your interests or online behavior? Make a list of ads appearing in your News Feed. Are these ads appropriately targeted to you in terms of your demographics, interests, and past purchases? Surf the web, visiting at least two retail websites. In the next 24 hours, do you see advertising on Facebook related to your surfing behavior?

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E-commerce 2018

ISBN: 9780134839516

14th Edition

Authors: Kenneth Laudon

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