2. What is Dick’s omnichannel strategy?

Founded in 1948 by Dick Stack in Binghamton, New York, Dick’s Sporting Goods has grown from a small local business selling fishing and camping supplies into a Fortune 500 business with stores throughout the United States. After Stack’s retirement in 1984, his son Edward bought the business with his siblings and took over as president. Edward spearheaded the company’s growth from a handful of local stores into a sporting goods powerhouse. The company sells athletic apparel, outerwear, sportswear, a variety of shoes, fitness equipment, and outdoor equipment.
Now headquartered in Pennsylvania, Dick’s also runs two smaller franchises: its Field &
Stream outdoor goods division, and Golf Galaxy for golfing supplies. Dick’s prides itself on combining small-business customer service with big-box retailer selection and values, and routinely outperforms competitors in customer service metrics such as phone and e-mail response time and delivery speed.