6. Examine the use of rich media and video in advertising. Find and describe at least two...

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6. Examine the use of rich media and video in advertising. Find and describe at least two examples of advertising using streaming video, sound, or other rich media technologies. (Hint: Check the sites of online advertising agencies for case studies or examples of their work.) What are the advantages and/or disadvantages of this kind of advertising? Prepare a 3- to 5-page report on your findings.

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E-commerce 2018

ISBN: 9780134839516

14th Edition

Authors: Kenneth Laudon

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