6. Our online sales have grown at about 20% a year for several years. Yet many of...

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6. Our online sales have grown at about 20% a year for several years. Yet many of our customers also buy from our retail stores located in malls, sometimes based on what they see online. And vice versa: some come to our websites, and then try it out and buy in the stores. Do you think our e-commerce channel will continue expanding at this rate in the future?

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E-commerce 2018

ISBN: 9780134839516

14th Edition

Authors: Kenneth Laudon

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