Compare and contrast the four marketing strategies used in mass marketing, direct marketing, micromarketing, and one-to-one marketing.

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E-Commerce Essentials

ISBN: 978-0133544985

1st edition

Authors: Kenneth C. Laudon, Carol Guercio Traver

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Question Posted: Dec 12, 2018 09:32 AM

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Compare and contrast the four marketing strategies used in mass marketing, direct marketing, micromarketing, and one-to-one marketing.

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Mass marketing which is appropriate for products that are relatively simple and attractive to all co...View the full answer

E-Commerce Essentials

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