Select an e-commerce company. Visit its Web site and describe its business model based on the information

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Select an e-commerce company. Visit its Web site and describe its business model based on the information you find there. Identify its customer value proposition, its revenue model, the marketspace it operates in, who its main competitors are, any comparative advantages you believe the company possesses and what its market strategy appears to be. Also try to locate information about the company’s management team and organizational structure. (Check for a page labeled “the Company,” “About Us,” or something similar).

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E-Commerce Essentials

ISBN: 978-0133544985

1st edition

Authors: Kenneth C. Laudon, Carol Guercio Traver

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