What is the difference between a supply-push and a demand-pull sales model? Why do most manufacturer-direct firms

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What is the difference between a supply-push and a demand-pull sales model? Why do most manufacturer-direct firms have difficulty switching to one of these?

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E-Commerce Essentials

ISBN: 978-0133544985

1st edition

Authors: Kenneth C. Laudon, Carol Guercio Traver

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Question Posted: Dec 12, 2018 09:28 AM

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What is the difference between a supply-push and a demand-pull sales model? Why do most manufacturer-direct firms

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A supplypush sales model refers to a business model in which products are manufactured prior to orde...View the full answer

E-Commerce Essentials

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