Visit yelp.com and read the reviews for a restaurant, a store, or another business in your area.

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Visit yelp.com and read the reviews for a restaurant, a store, or another business in your area. How many and what kinds of reviews and ratings do you see? How might the ratings and sentiment of these reviews affect the behavior of someone making a decision about buying from that business?

What is Yelp doing to get users engaged and move them up the engagement ladder?

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E Marketing

ISBN: 0132953447

7th Edition INTERNATIONAL EDITION

Authors: Raymond Frost

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