A firm will have a (lower, higher) price elasticity of demand if customers believe its product is

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A firm will have a (lower, higher) price elasticity of demand if customers believe its product is better than its competitors’ products than it would if customers believe its product is the same as its competitors’ products.

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Fundamentals Of Economics

ISBN: 9780618992676

4th Edition

Authors: William Boyes , Michael Melvin

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