Question: A food processing company is considering developing a new line of product. Depending on the quality of raw material, different yields and different quality of
A food processing company is considering developing a new line of product. Depending on the quality of raw material, different yields and different quality of the final products can be expected. The product development department has identified three alternatives and produced them on a pilot test. The marketing department has used this pilot test to estimate potential sales and pricing strategies. The three alternatives would use existing equipment but different process conditions and specifications. These are summarized in the following table. If the objective is to maximize total profit per year, indicate which alternative seems to be the best according to the estimated data.

Alt. 1 Alt. 2 Alt. 3 lb. of raw material A per unit product (at $5.18/lb) lb. of raw material B per unit product (at $1.61/lb) lb. of raw material C per unit product (at $2.82/lb) 0.05 0.07 0.075 0.19 0.18 0.260 0.14 0.12 0.170 Other processing costs ($/unit product) $0.24 $0.36 $0.34 Expected wholesale price ($/unit product) $1.43 $1.58 $1.88 Project sales volume (units of product) 1,000,000 1,250,000 800,000
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