Swatch Is Taking on Silicon Valley Swatch, Switzerlands largest watchmaker, is developing an alternative to Apples iOS

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Swatch Is Taking on Silicon Valley Swatch, Switzerland’s largest watchmaker, is developing an alternative to Apple’s iOS and Google’s Android operating systems for smartwatches.

Swatch says its technology will need less battery power and will protect data better. What type of market does the news clip imply best describes the markets for smartwatches and their operating systems?

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Economics

ISBN: 9781292433639

14th Global Edition

Authors: Michael Parkin

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