Toyotas Customer-First Principle Toyota Motor Corporation believes in the Customer-First principle to meet customers expectations. To honor

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Toyota’s Customer-First Principle Toyota Motor Corporation believes in the “Customer-First” principle to meet customers’ expectations. To honor this principle, Toyota regularly conducts customer surveys along with employing a number of other feedback tools.

a. Does the news clip imply that Toyota’s focus is on customer satisfaction and not on profit maximization?

b. What would happen to Toyota if it didn’t focus on maximizing profit, but instead focused its production and pricing decisions only on satisfying customers?

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Economics

ISBN: 9781292433639

14th Global Edition

Authors: Michael Parkin

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