You have opened a coffee shop near the campus. You have a speical attribute in that your coffee tastes better than that offered by other shops. You have costs that come to $.80 per cup you sell and you sell the coffee at $1.50 per cup. If your special attribute can be readily copied, you will soon find that the price you sell

the coffee at will . At that point you will be earning a profit. On the other hand, if your special attribute is a secret, much like Coca-Cola’s syrup formula, you will find that your price per cup will over time and your profit will be .

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(a) Total Costs 30 (b) Unit Costs 20 15 10 322525 Costs per Hamburger 01 2 3 4 5 678 10 Output (number of hamburgers) Costs per Hamburger 2 10 8 0 1 2 3 4 5 6 7 8 9 10 Output (number of hamburgers)