Why does McDonalds provide a six hundred-page manual to the companys franchises in every country? What are

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Why does McDonalds provide a six hundred-page manual to the company’s franchises in every country? What are the ways that any franchisor can monitor quality of its franchisees?

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The Economics of Public Issues

ISBN: 978-0134018973

19th edition

Authors: Roger LeRoy Miller, Daniel K. Benjamin, Douglass C. North

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