San Francisco and other cities are examining congestion pricing, which has been successfully used in European and Asian cities, to reduce traffic congestion. In London, for example, drivers were initially charged an $8 fee, which has since increased to $14, every time they enter London’s central business district. Before the congestion fee was implemented, traffic congestion was a major problem in central London. The effect of the congestion fee was to reduce traffic congestion by nearly a third in three years, as measured by traffic speeds. Traffic speed has nearly doubled from about 5 mph during business and rush hours to about 10 mph as a result of a decrease in the number of motor vehicles entering central London. Use of public transportation into the area increased significantly after the fee went into effect. Does the decrease in the number of vehicles entering central London represent a decrease in demand or a decrease in quantity demanded for the use of central London’s streets?