As described in the Mini-Case, Google Uses Bidding for Ads to Price Discriminate, Google uses auctions to

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As described in the Mini-Case, “Google Uses Bidding for Ads to Price Discriminate,” Google uses auctions to charge advertisers according to how much they are willing to pay to reach a target audience. What type of price discrimination is this?

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Managerial Economics and Strategy

ISBN: 978-0134167879

2nd edition

Authors: Jeffrey M. Perloff, James A. Brander

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Question Posted: Jul 26, 2018 12:41 PM

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As described in the Mini-Case, Google Uses Bidding for Ads to Price Discriminate, Google uses auctions to

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Managerial Economics and Strategy

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