College football attendance, especially student attendance, has been on the decline. In 2017, home attendance at major college football games declined for the seventh consecutive year and was the lowest since 2000. The opportunity cost of engaging in an activity is the value of the best alternative that must be given up in order to engage in that activity. How does your opportunity cost of attending a game compare with the opportunity cost facing a college student 17 years ago? Can this change account for the decline in college football attendance? Briefly explain.