Kelly Ryan, a high-school classmate of yours, is thinking about starting a company to compete with Cartridge World, the company that sell franchises to people who open small storefronts to refill printer ink cartridges for their customers. Kelly is writing a business plan and is working on the industry analysis. Kelly's having trouble nailing down the exact industry he will be competing in and is having trouble finding sources of information to help him discern the environmental trends that are impacting his industry. If Kelly asked you for your help, how would you help him determine the industry his cartridge refill company will participate in, and what suggestions would you give him for finding information on the environmental trends that are im- pacting his industry?