Because unintended lane changes by distracted drivers are responsible for 43% of all highway fatalities, Ford Motor Co. and Volvo launched a program to jointly develop a technology to prevent accidents by sleepy or distracted drivers. A device costing $260 tracks lane markings and sounds an alert during lane change. If these devices are included in 100,000 new cars per year beginning 3 years from now, determine the present worth of the cost over a 10-year period at an interest rate of 10% per year.