Question
With an increase in product advertising of $ 4 2 , 0 0 0 , 0 0 0 you expect to increase sales by 8
With an increase in product advertising of $ you expect to increase sales by units. If unit gross margin is $ by how much will the additional advertising change the product contribution? Enter a positive value for and increase in product contribution and a negative for a decrease
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Managerial Accounting
Authors: Charles E. Davis, Elizabeth Davis
4th Edition
1119577667, 978-1119577669
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