2. Use the business model canvas approach to reverse engineer a successful innovation which you have recently

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2. Use the business model canvas approach to ‘reverse engineer’ a successful innovation which you have recently bought. What was the value proposition, how did it identify and develop key activities, key markets, etc.?

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Innovation And Entrepreneurship

ISBN: 9781118993095

3rd Edition

Authors: John R. Bessant, Joe Tidd

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