3. Taking each of the 4Ps of innovation which we introduced in Chapter 1, try to identify...

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3. Taking each of the ‘4Ps’ of innovation which we introduced in Chapter 1, try to identify examples of ‘product’, ‘process’, ‘position’ and ‘paradigm’ innovation – and in each case list the sources which gave rise to those innovations.

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Innovation And Entrepreneurship

ISBN: 9781118993095

3rd Edition

Authors: John R. Bessant, Joe Tidd

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