3. What are the key stages involved in an innovation process? And what are the characteristic sets...

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3. What are the key stages involved in an innovation process? And what are the characteristic sets of activities which take place at each stage? How could such an innovation process look for:

a. a fast food restaurant chain?

b. an electronic test equipment maker?

c. a hospital?

d. an insurance company?

e. a new entrant biotechnology fi rm?

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Related Book For  book-img-for-question

Innovation And Entrepreneurship

ISBN: 9781118993095

3rd Edition

Authors: John R. Bessant, Joe Tidd

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