4. From your reading of the Allergy Standard Ltd case study, make some recommendations to the founder, John McKeon, in relation to how his company could use technology transfer mechanisms from universities to continue to develop his business. Trinity Technology and Enterprise Campus is located on an island site in the heart of Dublin, Ireland. Since being purchased by Trinity College in 1999, it has become a knowledge-based company generation and support facility and an integral part of the research function of Trinity College Dublin. One of the internationally successful spinouts from the university’s incubation centre is Allergy Standards Limited (ASL), an international standards and certification body. ASL is “a physician-led global certification company that prepares independent standards for testing a wide range of products to determine their suitability for asthmatics and individuals with associated allergies”. The company has developed a series of propriety-testing protocols and suitability specifications for products that when met culminates in the asthma and allergy friendly™

certification mark being awarded. The mark identifies to consumers that the products can be trusted as being rigorously tested to determine their suitability for people with asthma and allergies (ASL, a).