Andrew Simmons is a young, energetic entrepreneur who is enthusiastic about developing his business venture. He has established a good, reputable name for his fast-food outlet. “The Crunchies,”

Andrew’s outlet, has been a household name among patrons in his neighborhood.

There is scope to expand his business, especially since his outlet has a potentially strong trademark and a welldesigned business model, and Andrew has a strong desire to grow. He should consider franchising his business. How should he do this?