Do you think Starbucks could have benefited from placing a greater reliance on franchising over the years?

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Do you think Starbucks could have benefited from placing a greater reliance on franchising over the years? What are the benefits to Starbucks as a result of the decision to avoid going the franchise route?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9780132555524

4th Edition

Authors: Bruce R. Barringer, R. Duane Ireland

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Question Posted: Feb 25, 2024 08:00 AM

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Do you think Starbucks could have benefited from placing a greater reliance on franchising over the years?

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Starbucks as a company has chosen to operate predominantly through companyowned stores rather than relying heavily on franchising This decision has bo...View the full answer

Entrepreneurship Successfully Launching New Ventures

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