Entrepreneur.com is cited or referenced several times in this chapter, but even contributors to this publication, which relies on serving a culture of entrepreneurs as part of its value proposition, sometimes question its own community’s trends. Their article, “We’ve Become So Obsessed with ‘Innovation’ That It’sNow Meaningless” challenges a perceived overuse of the term “innovation.” Read the article here: https://www.entrepreneur.com/article/249408.

Look for news of college pitch competition winners. Are they all truly innovations? Find a college pitch competition, business model competition, or elevator pitch competition winner who truly is innovative, and find ones, perhaps, who are variations of Uber—delivering stuff and charging a premium for convenience and little more.

A. Do you agree with the guest commentary published in Entrepreneur.com? If so, why? If not, why not?

B. What can you do in your work as an entrepreneur to develop value propositions that go beyond what can be dreamt up in a classroom?

C. What can you read and do to come up with truly fresh ideas? What places can you visit? What networks and mentors can you tap?

D. How can you as an individual move past an “innovation” obsession to solve people’s problems.

E. Can you be more than another college innovator? Can you be a superhero entrepreneur?