Gravyty, co‐founded by Adam Martel and Rich Palmer, helps nonprofit organizations build more relationships with their supporters through artificial intelligence (AI)‐enabled tools that prioritize donors and optimize the sequence of actions to lead to bigger gifts.

Discussion Questions

1. Examine the executive summary (following pages 244–245) including the competition overview chart. What do you think is done well in the summary? How could it be improved?

2. Now take a look at the deck that begins after executive summary.

What are the three strongest aspects of their presentation deck?

3. Is there anything missing from the deck? What is not clear or what is hard to understand?

4. Are there more actions and more learning that Adam and Rich need to do before they launch?

5. If Adam and Rich are asked by early investors to provide a detailed business plan, what parts of this deck need to be fortified and elaborated?

Data from Pages 244-245

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UGRAVYTY Art+Science of Better Nonprofit Fundraising Quick Facts About Gravyty helps nonprofit organizations raise more money by increasing their fundraisers' efficiency with actionable data analytics and portfolio optimization tools. It gives fundraisers the ability to maximize their time building relationships with the right donors at the right time. Founding Team Adam Martel CEO | Professional fundraiser. financial analyst, experience with three startups, team building expert Rich Palmer CTO | Product developer, software engineer, big data analyst (RelSci, CapitallQ. athenahealth) Advisory Board 6 members from Babson College, Rexer Analytics, Bloomerang, and more. Fundraisers Need Better Tools Nonprofit organizations (NPOS) need revenue from individual and corporate donations to grow every year. They rely on professional fundraisers as the primary source of their donations; yet, they are ill-equipped to address these growing expectations. With primitive tools, limited data analytics skills, 6- month onboarding, and painful migrations they need innovation. Better Tech for People-People By nature, the fundraising profession attracts gregarious and social people. By combining data analytics and visualization, predictive modeling, and portfolio productivity, we offer the first cloud-based platform that uses big data sources to enable fundraisers to better focus on donors and take advantage of data analytics without needing a technical background. Strong Integrated Solutions We aren't replacing CRMS-we are Data Analytics Predictive Modeling Data Visualization Growing & Dynamic Market There are 1.5M NPOS in the US that raised over $350B in 2014. This was a 5% increase over the year before. NPOs spend $114k per year on technology to enable their operations - which is a $58B estimated market. Additionally, NPOs have publicly stated that they want more technology solutions and are willing to pay. We believe there is an opportunity to capitalize on