Have a conversation with a friend or relative. Ask this person to tell you about which things he or she finds frustrating in the area/

neighborhood. Write down these comments.

Step 1: Generate at least three business opportunities from this conversation.

Step 2: Use the checklists below to evaluate your three business ideas as opportunities.

Step 3: Choose the best of the business opportunities and write a SWOT analysis for it.

Step 4: Create a cost/benefit analysis for starting this business. Use the analysis to explain why you would or would not actually start it.