How has Google encouraged creativity and innovation?

Google is known for the power of its search engine algorithm and the elegance of its business model that matches text ads to searches. Its spectacular growth has come through organic growth combined with new product development, acquisitions and partnerships to take it beyond its core search engine business. Google exhibited many of the internal architectural features of an entrepreneurial organization as well as following many widely used entrepreneurial growth strategies. Its strategy has always been to develop or enter and then dominate new and related markets as quickly as possible. It has expanded into new geographic markets and, at the same time, developing (or buying into) new products/services that can be delivered on the internet into these markets. It has absorbed knowledge and learning from these acquisitions very effi ciently and effectively.