Kim Simpson owns a successful fitness center in an affluent suburb of St. Louis.

She just received funding and plans to open six new fitness centers in the St. Louis area over the next two years. She’ll need to hire a general manager and staff for each center, and is concerned about making intelligent hiring decisions. Kim has turned to you for advice. Up to this point she has only operated the one center. Her questions to you are, “What recruiting techniques would you suggest I use? How do I make smart hiring decisions?” Craft answers for Kim’s questions.