=+ Repositioning the business: Global market entry may help an entrepreneurial firm reposition a business by developing

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=+• Repositioning the business: Global market entry may help an entrepreneurial firm reposition a business by developing new product lines and new capabilities. It may make more sense to roll out a different product in a new market, where the company is relatively unknown, than attempt to change the company’s image in its original market, possibly undermining its existing business in the process.

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