Segment the wind-generated power industry in a way that shows where Windspire Energy, the subject of the “You Be the VC 1.1”

feature, is located in the industry. How does Windspire’s awareness of the segment it is in help it develop its marketing strategy?

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YOU BE THE VC 1.1 Company: Windspire Energy Web: www.windspire.com Twitter: WindspireEnergy Facebook: Windspire Business Idea: Manufacture an efficient, quiet, and sleek wind power turbine that both businesses and home owners can use to harness the power of the wind to produce electricity. Pitch: Although wind power is clean and increasingly cost-competitive, it is largely confined to large wind farms in rural areas. The primary obstacle to building windmills in more densely populated areas is the "not-in-my-backyard" sentiment. This sentiment arises from the large scale of most wind-powered devices, the noise and shadows that are created, and the height of traditional windmills, which normally exceed local zoning requirements. Windspire's mission is to make wind power available to businesses and home owners by avoiding these compli- cations. The company has invented and is selling a