Simon Black is in the middle of starting up a personal gym. At present, his start-up financial needs have exceeded his personal funds, funds from his friends and family, and the funds he obtained from bootstrapping. The most important thing that Simon must do at this point is to determine precisely what his company needs and the most appropriate source to use to obtain the funds.

A carefully planned approach to raise money increases the chance of success and can save Simon considerable time.

Assist him.