Step Two: Market Analysis How large is the total market for your product or service? How
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Step Two: Market Analysis
• How large is the total market for your product or service? How did you arrive at this figure?
• Which segment of this market do you intend to target? Why?
How large is the segment?
• Describe your segmentation method. Why did you choose this method?
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Related Book For 
Entrepreneurship And Small Business Management
ISBN: 9781292078670,9780133801248
2nd Edition
Authors: Steve Mariotti , Caroline Glackin
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