The case mentions that Malia Mills Swimwear is currently experimenting with paid advertising. If you were in
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The case mentions that Malia Mills Swimwear is currently experimenting with paid advertising. If you were in charge of marketing for the company, how would you assess whether it was cost-effective enough to continue purchasing advertising?
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Related Book For
Entrepreneurship And Small Business Management
ISBN: 9781292078670,9780133801248
2nd Edition
Authors: Steve Mariotti , Caroline Glackin
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