Typically, an innovative entrepreneur will establish a venture primarily to create something new or to change something,

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Typically, an innovative entrepreneur will establish a venture primarily to create something new or to change something, rather than as a means to achieve independence or wealth, although both of these may follow as a consequence.

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Innovation And Entrepreneurship

ISBN: 9781118993095

3rd Edition

Authors: John R. Bessant, Joe Tidd

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