What are the keys to generating this income for Epic? The free-to-play computer game Fortnite became a

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What are the keys to generating this income for Epic?

The free-to-play computer game Fortnite became a cultural and fi nancial phenomenon in 2018 with some 125 million people reported to have played it that year, generating an estimated revenue of $2.4 billion in the calendar year. The game was developed by Tim Sweeney and his company Epic. Whilst in development, in 2012 the Chinese technology conglomerate Tencent purchased a 48 per cent stake in the company for $330 million.
Fortnite went live in 2017.

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