Which pricing strategy would be best for a new firm in an industry with large, dominant firms?
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Which pricing strategy would be best for a new firm in an industry with large, dominant firms? Give three reasons to justify your choice and illustrate with a real-world example.
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Related Book For
Entrepreneurship And Small Business Management
ISBN: 9781292078670,9780133801248
2nd Edition
Authors: Steve Mariotti , Caroline Glackin
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